Minecraft Marketing
How is Minecraft marketed differently to traditional methods?
When the game was first created by Mojang, the company spent no money on advertising. Therefore, it relied on word of mouth marketing by gamers and featured sites such as the penny arcade and web commit to generate interest amongst gamers.
Minecraft has also gained 'participatory culture', put forward by Jenkins, suggesting that the audiences not only consume content but also create and distribute it. This can be shown through audiences sharing their own mods and game footage across web forums and video sharing sites such as youtube. This enabled gamers, to share, comment and watch others who also engage in the game, widening its fan base.
Different versions of mine craft were released, such as story mode, spectator modes and online games on PC such as ‘Hunger Games’ survival challenges. The game also gives users freedom do develop their slightly own versions and rules by allowing modifications of ‘mods’ as they are known in the community. There are three possible mods: client-based, server-based, and mod packs. These include different features in order to benefit different users of the game. This helped to market and attract users as it moves away from traditional computer gaming such as Grand theft auto.
Intertextuality is also used to generate interest through other platforms and audiences such as The Simpsons and South Park, heightening its audience across different platforms in the media.
Minecraft has also developed different franchises, making the game available on different platforms and not just online. The Minecraft movie, set to be realised in 2019 is anticipated to be extremely popular, due to the popularity of the previous lego movie. They have also created merchandise, advertising it to various sects of people. They have also created 10 lego sets based on the game, making it known to further audiences.
When the game was first created by Mojang, the company spent no money on advertising. Therefore, it relied on word of mouth marketing by gamers and featured sites such as the penny arcade and web commit to generate interest amongst gamers.
Minecraft has also gained 'participatory culture', put forward by Jenkins, suggesting that the audiences not only consume content but also create and distribute it. This can be shown through audiences sharing their own mods and game footage across web forums and video sharing sites such as youtube. This enabled gamers, to share, comment and watch others who also engage in the game, widening its fan base.
Different versions of mine craft were released, such as story mode, spectator modes and online games on PC such as ‘Hunger Games’ survival challenges. The game also gives users freedom do develop their slightly own versions and rules by allowing modifications of ‘mods’ as they are known in the community. There are three possible mods: client-based, server-based, and mod packs. These include different features in order to benefit different users of the game. This helped to market and attract users as it moves away from traditional computer gaming such as Grand theft auto.
Intertextuality is also used to generate interest through other platforms and audiences such as The Simpsons and South Park, heightening its audience across different platforms in the media.
Minecraft has also developed different franchises, making the game available on different platforms and not just online. The Minecraft movie, set to be realised in 2019 is anticipated to be extremely popular, due to the popularity of the previous lego movie. They have also created merchandise, advertising it to various sects of people. They have also created 10 lego sets based on the game, making it known to further audiences.
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