Music Video Question

Explain how representations in music videos are chosen to promote the artist(s).

Refer to both of the music videos you have studied to support your answer.



Within the music video to Unfinished Sympathy, The band are featured very little in the video, leaving the focus purely on the singer, Shara Nelson. 3D, Daddy G, and Mushroom appear walking or crossing the street at points in the video, but only as an extra or role as an average person in the streets. As the band blend into the background of the streets themselves, represents them as normal people and the background that they come from, as well as Shara also represented as a normal person walking down a street. The use of one tracking shot made the video unique, promoting the artists as there wasn't a music video out before that featured the same camera work, also, they appear to be different from any other bands at the time that the video was released, so therefore this may also attract the attention of people who don't necessarily listen top the bands music, but have instead saw the diversity of the band and music video and took internet in it, promoting the band. I think that Unfinished sympathy music video successfully portrays the artists. This is because in the video 3D, Daddy G,Mushroom and Shara Nelson are all portrayed to be normal people casually walking down a street in LA, which portrays the bands roots and where they came from,  the streets of Bristol itself.

In the video to 'Burn The Witch' Radiohead are represented as a creative and individual band, through their choice of animation. Also, the message that the video and song itself portrays the band.I think that the video to Burn The Witch also successfully portrays Radiohead. This is because the unique style of the video, inspired by the Trumpton trilogy, expresses the bands individuality. It also portrays the bands creativeness in the style of music that they create. This helps to promote the band as audiences may be familiar with the Trumpton Triology so therefore take an interest in the artists and the video. also, people may also be familiar with the bands inspiration from 'Burn the Witch' which promotes the band as creative, daring and unusual, much like the music that the band creates.





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