Evaluate my initial footage

Framing-The framing of our shot is almost identical to the original as the size of the man in both images are practically the same, and the width and height are completely equal. All the elements of our frame were exact and we were very happy with the result.

Lighting- I think our set up is slightly brighter than the original as we used above lights to try and give the impression of a natural lighting. In the original the light comes from the sides and above to focus on the man and we have tried to emulate this by the use of overhead lights and a light from behind the camera. The lighting has the effect of making the image of the man clear, therefore achieving our goal.

Mise en scene- Our costumes choices were very similar to the original, the only difference being the colours of the chequered shirt. We have copied the writing on the paper and all our props used match. The setting of our video was in a completely white room, therefore differing from the original. If we had a similar background available we would have used it but sadly there wasn’t one we could use.

Camera- We used a hand held camera to give a realistic effect to our scene. We have perhaps over done the amount of movement of the camera compared to the original. We have to keep our camera very steady so that it matches the movement of the camera in the original. The angle of our camera matches the height of the actor, therefore fitting the angle used in the original.


Actors- They followed the required movement in the video and copied the original very closely. The timing of the actor’s movement perfectly fits the movement in the original advert, therefore we can deem it as successful.