My Pitch

The image on the left shows the logos that I designed for my fashion campaign. The one that I chosen to use on my billboards was the one in the centre with the letters 'F' and 'T' merged together. This was because it stands out as it can be clearly identified with the brand and is sophisticated and basic which suggests the brands clothing is luxurious and classy, whilst also involving a fair trade.

The one that i was close to using to represent the clothing brand was the logo shown n the image on the left. The is because it is simple yet sophisticated and would be clearly recognized with the brand however, i thought that the other design was simpler and clearer and therefore i thought that it was more fitting with the sophisticated clothing brand that fair trade created. It was also better fitting for a wider audience.

Another idea that i thought of for my billboard poster is using the background image of a cotton field. This links the campaign to the fair trade element of the fashion range, showing where the products originate from showing the audience where the workers get the material from to make the fashion line and the conditions in which they do it in. Not only this, it also looks nice and classy and stands out, it also shows the uniqueness of the brand through its advertising by using rte cotton field as a setting. The slogans that i have chosen to use across my two posters are ' Love the difference' and ' make the difference' this s because it links the theme of the two posters together showing the brand clearly and distinctly. The slogan  is placed at the top of the poster to make it stand out where it contrast with the background colour of the sky. The model that i found an image of is wearing a yellow top which works well with the colour scheme and her smiley facial expression and relaxed body position show the audience her comfort and happiness with the clothing range.

        

 Two mock ups that i created how the significance if money in the fair-trade campaign. This links the money and fashion together showing the audience the impact of them choosing to but from the clothing brand. The image on the left idea appeals to me which i may use to inspire my final product. Some changes I would make include the use of colors as the use of a bright color scheme would make the billboard stand out whilst also convey happiness in the change that the audience would make buying from the brand.